Why Video is a Vital Element to Your Marketing Strategy?

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Humans are emotional, story-driven individuals who love to be emotionally roused. Sharing video is a great way to connect with the audience. It is everywhere.

The digital framework we live in ever-changing in nature, just when you think you are at par with it, it changes, new features are added and an entire new platform arises altogether. What doesn’t change is the need to share personal experience, and today video is the king.

Let’s review some metrics on video on today’s digital scenario. This will throw light on just how large online video is at the moment.


8 billion video views per day, up from just 1 million in 2014.

100 million hours of video seen per day.

500 million individuals see videos every day.

The number of videos posted per individual augmented by 75% globally in 2015.


5 billion video views per day.

3 billion hours of video are viewed monthly.

300 hours of video are uploaded to YouTube every minute.

17% of all internet traffic flows through YouTube.


10 billion video views per day.

From May 2015 to May 2016, the daily video views have grown 400% from 2 billion to 10 billion.

500 million Snapchat stories uploaded per day.

Fun fact: it would take over 158 years to watch a single day of Snapchat stories.

60% of users contribute content daily and spend an average of 25-30 minutes each day on the platform.

To put it simply, if you’re not using videos that showcase your brand to your customers, you’re missing a major opportunity. Get started with it right away and join hands with the best digital marketing agency in Delhi for further information and support.

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