There is nothing more essential to website than appropriate <title> tags or other title elements. Keywords when placed in page titles can benefit the pages of your website to rank higher in Google results pages. Moreover, they also present the title in an appealing manner to users while they’re browsing the internet.
As evident the contents of the title tag will generally appear in the first line of the results in the search engine results pages (SERP’s). All of this sounds simple, doesn’t it? The page needs a title, a brief description of the contents of the page, essential for people and search engines to know what the page is about. That’s the perfect way to do it, but in reality, there are countless websites that don’t utilize title tags to their advantage. In fact, people use the default “Home’ or “Page 1” as titles, or you may come across titles stuffed with keywords that are meaningless to a reader.
Disregarding a simple aspect of a write up such as title tags can hurt your website and rankings as it would not come through the targeted audience. In addition, your efforts in constructing the blog/article for SEO of a business or product will go in vain. An Online Advertising Agency is competent to fulfill all the requirements of creating content that makes sense as well as aids your rankings.
Things to remember when writing a title tag
Title tag length
Title tags should be less than 70 characters, including spaces. The search engines don’t entertain long title tag text. Using long title tags forces search engines to exclude your page from the search results. Generally, having a title with just 12 words is ideal.
Title tag wording
Maintain short and simple phrases, precisely describe the page’s content.
It is imperative that you place the keywords that are of utmost importance at the beginning of the title tag. The title should be enthralling to the reader as possible after all it’s the human’s you want to reach.