These Digital Marketing Trends Will Change the Way We Market in 2016
Our day to day lives are increasingly becoming heavily dependent on technology. Thus, it is inevitable that businesses around the world and digital marketing agency in India are adapting to reach more and more customers.
As Digital marketing metamorphosizes amidst the ever changing digital landscape, these trends will force everyone to adapt.
Smartphones are replacing personal computers
Any digital marketer will tell you that people are increasingly using hand held devices like smartphones, tablets etc. compared to their personal computers to browse the internet. The popularity of some social media websites like Facebook, Twitter, Pinterest and Snapchat has forced people to use smartphones. It is easier to update and browse on your smartphone and nobody can deny the fact.
Thus, if you are a business owner, you can’t afford to have a website that is not mobile friendly. Still only 1 out of every 6 website on the internet is responsive.
Every company in the world is or is about to have a digital presence. In some top companies, people are holding positions like Chief Digital Officer (CDO). Businesses have understood that without a digital presence, they cannot hope to succeed.
May it be small business or an industry giant, they all are having clearly marked digital strategies. If you are still waiting for the right moment, we are afraid that ship has sailed. You got to have a digital strategy that works and that too, right now!
Empathizing is the key
May be you are an e-commerce company or a service based business, you have to listen to your customers. Developing a digital strategy that humanizes is the key to success. Pushing plain offers, discounts or knowledge of your services on social media cannot do justice to your campaigns. You have to empathize with your customers. Share day to day happenings with them, engage them, take feedback and ultimately strike a long lasting relationship with them to thrive in this fickle business environment.
New kid on the block
Recently it was a big news that Facebook is testing its own search engine. Anyhow, Facebook has a very big share when it comes to traffic. If they are able to roll out the search engine, then businesses and marketers would have to rethink their strategies.
Other social media giants like Twitter, Pinterest and Snapchat are also gaining ground. It will be suicide, if you do not have a plan to drive traffic from these platforms.
Digital medium is not the only way to market yourself, but in recent times it has become quintessential. If you do not have a strategy and cannot use platforms to your advantage, then one day you might repent. Start-ups and small businesses who want assistance can always call a digital marketing agency in India and get a custom solution. These marketers have a lot of experience and know what it takes to become an industry giant.