Before starting with the basic SEO terms, let’s first understand what SEO is. Search engine optimization is the process of improving the visibility of a website on organic search results pages. SEO is basically divided into two broad categories, on-page and off-page optimization.
Having said that, let’s now learn a few basic SEO terms that you should know.
SERP stands for search engine result page. It is the most important reason why SEO marketing campaigns are initiated. SERP is where every query on the search engine takes you. The aim of any SEO company is to secure a spot for your business of all major search engines.
- On-page SEO
It refers to the processes that are designed to make web pages more search engine friendly. This is done by optimizing the internal elements of a web page. The main objective of on-site or on-page SEO is to signal the search engines to rank your web pages better.
- Off-page SEO
It is also known as off-site SEO. It the process of optimizing web pages to make them show up on the top of the search engine result pages. This is basically done by improving the popularity of the links that these web pages have.
- Link building
It is an essential element of the SEO marketing campaign. It is a process of link generation that points back to the primary URL of the website, or specific posts within the website.
- Title tag
The title tag is an HTML element which comprises the title of a web page. This is the title that will show on a web browser’s title bar when that specific page is being shown. This is a vital tool for SEO, as it comprises the keywords that come up on SERPs as links.
The aforementioned terms are some of the SEO terminologies that should familiarize yourself with if you are jumping into SEO or want to hire SEO services.