25 Oct 2016
broken links

Unnatural links are basically the links that are intended to influence PageRank or a website’s ranking on Google search results. Sometimes an unnatural link is easy to recognize, however other times they are not. Some of them are an obvious violation of Google’s quality guidelines and others are just too tricky to be spotted.

Sometimes your site’s ranking perhaps drops and you keep searching for the reason why. This may be due to some unnatural link. What to do now? How to react to this sudden drop in ranking? Let’s take a look at what this means and how you can rectify the problem to get back to where you were in the search engine results.

Why does Google do this?

There are some Google updates that influence the site’s ranking. If a website doesn’t follow the Google link’s guidelines, Google tends to penalize it for spam technique and building links just for the purpose of influencing and manipulating search results. Google updates help Google to give the best search results and offer quality content to the users. This is Google’s main aim.

How to rectify this problem?

To start fixing the issue, you first need to identify the unnatural links on your site. To find out which links violate the guidelines, you need to login to Webmaster Tools and go to “search traffic”, thereafter “links to your site” within the left hand navigation. Once you’re there look under “your most linked content” and click “more”. You will hence be transferred to a page where you can easily download a spreadsheet of your links. Having done that, you need to review each site that is linked to yours and find out if it’s within the guidelines.

Removing bad links

You can remove bad links in two significant ways. One way is to remove the links physically. You can do this if you have access to the website or by asking the website’s owner to remove the link. This is a great way of removing a link which is not within the guidelines. Another way is to use the Google Disavow tool. With this tool you can simply upload the txt file of URL’s that you don’t want Google to count while ranking your site. So, once all the spam links are disavowed or removed, you can ask Google for forgiveness.

Submitting a reconsideration request

 Once you think your website falls within the guidelines, you can create a reconsideration request to Google. You can specify in the message that what had gone wrong initially and how did you fix it. If you disavowed some files, then let Google know which files were those. Be as honest as possible because Google’s aim is to find out if your website is within the guidelines.

In conclusion, once your site is free from unnatural links and Google notices it, your site’s ranking will boost up again and you will be back into the position where you had been earlier.

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