F Bar Fashion Club

FTV Bar Mumbai Marketing Campaign

Reinvent FBar Mumbai Branding, Website & Footfall on NYE’15 - Achieved 2000+ Footfall on New Year Party 2014-15


Key Challenges:

  • Club capacity of 1000 crowd but moving with low guests visits
  • Christmas & New Year Party Ahead
  • Limited Marketing Budget
  • Other clubs already rolling on with popularity and renowned DJ on NY’15 night

Strategy & Ideas:

  • Target right age group, couples with right sentiment
  • Use the gap of people who gonna decide at last day or time for party tickets
  • Trigger aura and space crowd gonna experience with quality food and complements
  • Strategic planning for Stag Entry to be allowed by club and dedicate campaign for the same
  • Attract near city party animals to visit FBar like Pune & Navi Mumbai

Success Results:

  • 6,00,00,000+ overall campaign reach in 15 days
  • 500+ crowd visit on 25th December Party
  • 2000+ of massive crowd landed in club on 31st December Night compared to other clubs 200-500 max visits
  • Management was forced to take roof top to adjust crowd
  • Claimed as most happening party of Mumbai
  • 60+ Lacs of Business in single night
  • Website was furnished on priority basis in 6 days with exemplary creative and layout
  • Massive coverage in after marketing of campaign