Bigg Boss 8 Party

Bigg Boss Season 8 Party Campaign

BIGG BOSS 8 Winner & Rest Participants Party Campaign & PR

BIGG BOSS 8 Winner & Rest Participants Party Campaign & PR



Key Challenges:

  • Align and communicate with these celebrities rational timings and busy schedule
  • Convince them of robust PR coverage before and after party
  • Make them agree to take out few of their time and be active on Twitter
  • Draw massive campaign and tweets on twitter
  • Align with top news channels to cover the party and rest customized content provided from our team

Strategy & Ideas:

  • Drive a twitter campaign to share the wishes or message to BIGG BOSS season 8 contestants
  • Involve celebrities in tweeting right away for the best message of the day on their personal account
  • Facebook to be used for driving awareness of the celeb party and twitter contest to increase participants
  • Strategic planning for media coverage and PR

Success Results:

  • 10,000+ tweets during the 6 days campaign
  • 13,00,00,000+ reach on Facebook
  • One of the grand event happening in Mumbai
  • Massive coverage in after marketing of campaign