Online Campaign

Anandabazar Patrika Marketing Campaign

Task was to sell yearly and half yearly newspaper subscription of Anandabazar & The Telegraph in Kolkata

abp-news-work

Key Challenges:

  • Traditional city where selling online subscription of daily newspaper is a tough task
  • Getting old subscribers to get easy renewal online

Strategy & Ideas:

  • Group, salary and age wise data accumulation as well as campaign planning
  • Trigger loyalty of newspaper and doorstep delivery whole year every weather
  • Offer a little discount to satisfy their move to online a money saver cause as well

Success Results:

  • 35,00,00,000+ overall campaign reach in 3 months
  • 3x ROI of the campaign maintained throughout 6 months
  • 56% increase in online subscription of their half yearly as well as yearly subscription
  • 20% increase in renewals as well
  • 2500+ subscriptions sold in 1st months grossing 25+ lacs of revenue
  • The results maintained the brand reach and claim as No.1 Newspaper

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