Pinterest Search – How to Cleverly Use Keywords for Better SEO?


Pinterest has become a popular search engine which is much like Google, Yahoo!, or any other search engine. The number of searches being performed by users is increasing progressively. So, if you are using Pinterest for your business, then gear up and start optimizing your keywords, so that people who don’t follow you yet, find your content and start following you.

While there are a number of elements that affect your search engine ranking at Pinterest, perhaps the simplest is using keywords in the best way. So, make sure that you use right keywords in the right places to increase your ranking.

Here are a few smart places where you can fix your keywords in order to improve your ranking on Pinterest.

  1. Use Keywords In Your Pin Descriptions
    It is very vital to optimize the pin descriptions with popular and relevant keywords so that you are easily found by the searchers. Treat your pin descriptions as the title of your web page and avoid using words that don’t serve the purpose of tempting the readers to take action. Doing so can improve your pin’s ranking drastically.
  2. Use Enticing Board Names
    Did you know that Pinterest’s board names appear in the Google search result too? Isn’t that amazing? So, use this to your advantage to boost ranking and build traffic. Also make sure to choose a category while setting up your board on Pinterest, this helps Pinterest to show your pins in relevant searches.
  3. Embrace keywords in your Pinterest profile
    Your Pinterest profile is of great importance and can be the key to success on the site. Optimize your profile by adding relevant keywords to it. Make sure that the keywords don’t look stuffed, but go with the flow.
  4. Add Keywords In The Text Of Your Pin Image
    Take the time to examine the text on your pin image. Artfully done text on a pin can tell people instantly if they’ve found what they’ve been looking for, which means more pins and more re pins and more likes. And ultimately more visibility and high rank!

Once you get started with Pinterest you yourself will notice a strong correlation between the keywords and search performance. The better use of keywords, the higher will your search ranking. Don’t ever neglect the importance of using keywords as it is of utmost importance and also the easiest way to reap high ranking on the site.

Read Also: YouTube SEO Information That No One Talks About

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