18 Jul 2014
digital marketing strategy

In recent times, many companies, individuals and cooperation’s have hosted premier events to make their presence felt. But only those events have got recognition, which were advertised using social media platforms like Facebook, Twitter, Pinterest, mobile marketing etc. the infusion of Digital Marketing is so vital to the success of any event that ignoring it just isn’t possible.

Many events go into oblivion, just because they are not present on social media platforms. How many of you know that Lakme India Fashion week is just around the corner? Lakme has just lost the plot. If they were active on social media, we all must have known that this event is going to happen.

Facebook and other social media platforms are the best way to promote any event because:

  1. You can reach thousands of people
  2. You can target your reach according to geographical area, demographic attributes and most of all in a limited budget.
  3. You can run cheap ads and still make thousands of people aware about the event.
  4. Having a presence on social media platforms encourages people to take interest and talk about your event. This helps the event to gain popularity and a hype is created.

As far as Mobile Marketing goes, it’s also a profitable way of advertising. But for that you need to search for a company, which has a large database of contacts. Nowadays, there are digital marketing agencies, which promote such events at a very affordable price. If you are hosting any event for the first time, you just got to take help from the pro’s to make your event a success.

You can easily search for the best digital marketing agency on the Internet. Just browse through their past projects and ensure if they have helped in any event. If they have, ask about the details and also ask for a quote on price. Shortlist at least 3 to 5 companies and go with the one, which has loads of experience and are ready to provide you all kinds of assistance.

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