Marketing is Like Love in So Many Ways
Let’s start off by knowing what is marketing?
“Marketing is the action or business of promoting products and services”
The definition sounds easy but it’s very difficult to implement. The question on every marketer’s mind is how I sell my products; how should I make them more attractive so that people buy my product. This is the trickiest part of all to convince people to buy your product and make a trustworthy relationship with your customers. Marketers have many different ideas to sell their product but if you try and approach marketing with love it might be the solution to all your marketing related problems.
You like or have a crush on someone (let’s assume it’s a she) but she doesn’t notice you; she doesn’t even know that you exist but you want her to know what you would do:
- Get her attention
- Create a better image of yourself
- Make sure that she remains interested
- Making a long lasting relation
Compare it with marketing. You are the company; love is your product and the customer your crush. Now you know on the back of your head that she may ignore you or just communicate with you out of courtesy. But that’s not what you are aiming for; you want (consumer) loyalty. There may be other people who are also interested in the woman (competition) now you have an idea that you have got competition you will have to prepare according to that. You have to be better than your competition or simply put better image of yourself; advertise yourself better. This ensures that the consumer chooses you over your competition and trusts you better.
Once you have gained trust and your goals are in place you are all set to market your product. The most difficult part of getting attention is over now you just have to sell your product by understanding consumer behavior, strengthening your product and portraying a better image. Social media marketing is the best way to market your products you can post updates about your product on Facebook, Twitter and other social media websites. Remember whatever your plan may be, however bad things may seem to go, a little bit of love will always make thing better.