Instagram is undeniably the leading social media website which has over 300 million monthly users (that’s more than many other social platforms). The site is unique as it centers on the use of photographs and photograph’s captions only. Several brands are finding ways to communicate with the Instagram users and earn personally invested customers who keep visiting their site for more products.
Instagram gives you an opportunity to personally interact with your potential clients and generate more sales.
To know more about how Instagram does that, read on the information given below.
Add a link to your Instagram profile
Right under your name on your Instagram profile, you can add a link of your website which is clickable and can be used effectively. The best thing about this is you can change the URL as often as you want. If you want people to see a particular product of your website then add that link or if you are running a contest and you want more and more people to register there, then add a link of the same. You can change back the link as and when you like.
Offer Exclusive Benefits for Your Followers
By offering a privilege to your followers, you can make them feel like a special group and also entice other people to follow you. You can offer some special discounts exclusively to your followers or showcase your latest collection to them before making it live for the world, all these gestures would give them a privileged feel.
Include popular Hashtags
Increase your reach, engagement and widen your discoverability by using relevant and powerful Hashtags in your Instagram posts. Make a smart research on the most popular and trending Hashtags. For instance, you can check whether #Hijab Fashion or #Hijabstyle, which of them has been searched more often.
Also you can create your own Hashtags that give you an opportunity to make all your content easily searchable. In addition to that, users can also use your Hashtags on their own photographs.
Capture Your Brand Culture in Unique Photographs
Capture unique photographs that showcase your brand culture and share them on your Instagram account to make your business seem friendlier. Your brand fans might want to watch what’s going on in your world, so post your team photographs and promote your brand.
You can also showcase your products with a great background or a model wearing your product so that people are able to visualize how your products actually look.
Understand how you can use Instagram to your business’s advantage and initiate the changes right away. Make sure that you are able to stand out from the competition with a unique content, popular Hashtags and by interacting personally with your Instagram audience.