As we promised you in our previous blog, here are three more email marketing mistakes that you should know about and must avoid making them.
Consider using these points as a checklist in that anxious moment before sending an email to several people.
- You didn’t check how you email will look on mobile phones or other small screens.
Nowadays, people prefer viewing their emails on mobile devices than on desktops. So before sending an email, make sure to see a preview of how it would look on smartphones, tablets or other such devices.
- You removed the unsubscribe link.
This is again a legal offense for email marketers. So, never indulge yourself in such a situation, instead hire a reputable email service provider who would take care of such things.
- You included a couple of huge images.
Though this isn’t a major mistake, but it could make your customers loose interest in your emails or simply put them off. It is because, huge images usually take more time to load and nowadays people don’t have that much patience and nor the inclination to wait. They want to view everything quickly and move on to the next important work.
These are the three other mistakes that you need to avoid when beginning with email marketing. Read the aforementioned information thorough and win over your fear of pressing that “send” button. Once you’ve managed to avoid these mistakes, we are sure that you’ll be confident enough in whatever you are sending to your customers and would never fail to give them the best.