So, you have started preparing for the launch of your business, you’ve got hold of some bloggers, researched some keywords with SEO, made accounts in every social media website possible to engage people through social media. You have enough money to advertise, what will you do with it. This guide will help you to make full use of your money to effectively market your product so you can start spending the ad budget wisely.
Google AdWords is great for startups. Publishing ads through the Google AdWords content network is promising. The content network is less targeted, has higher volume and is much cheaper to advertise on than the search results which is great deal for startups. Google Adwords is the best way to do online advertising, but it needs some understanding which can be dealt with professionals only.
Facebook advertising is still a good option for startups with its great ability to deliver numerous clicks if everything goes swimmingly. In addition, not approaching Facebook ads correctly costs you a fortune. Moreover, where Facebook has an edge over other forms of advertising is the ability of targeted advertising which comes in handy. You can easily segment on age, gender, location and number of other fixed parameters, along with thousands of interests and occupations that you can target using apt keywords. Coming up with nice titles and powerful images help you to engage with people effectively.
StumbleUpon is a great website to advertise on. You have to pay per click and if your write up is catchy then you are not going to have any problems at all. Your goal should be to get Stumblers to stay longer than 5 seconds, make your write up interesting so that people grow interest. You are paying for the clicks you might as well get more than 1000 views and the write up may just go viral. Writing like you are blogging and providing videos with it seem to work just fine.