13 Oct 2016
Google Penguin 4.0 Update

The wait is finally over with Google Penguin 4.0 update finally live now. Google first introduced the Penguin update in 2012 followed by other updates. This recent update called Penguin 4.0 is actually the 7th update that has been released by Google. These updates have been very valuable to the users, offering them with accurate search results and ensuring to maintain that accuracy.

Penguin update basically penalizes websites that appear to have inaccurate backlinks or appears to spam the search results. When the first update arose in 2012, websites definitely suffered damage, as buying links was much easier way to rank sites earlier.

However, since 2012 Google has introduced many updates, some had major impacts while others affected less. Recently there were some signs noticed by several websites as their site ranking felt a jolt. This was due to the testing that Google was trying for Penguin 4.0 update. However, the real time update is here now.

What is the real-time Google update?

Previously Penguin update happened at uncertain intervals. This meant that the sites had to wait to see a rise or a drop in their ranking. And the wait was unpredictable. However, the real-time Penguin update has enabled sites to benefit from backlink clean-up the next time Google sneaks into your website. So if your website is not yet as per the standards set by Google, you can disavow links and begin a link-building strategy, this real-time Google algorithm will process in real-time fashion and your site would recover from the penalty Google posed to you earlier. See it pays dividend instantly! Isn’t that amazing?

Final words

The new Google update is definitely for good. Though your site may take a hit from this, but you won’t have to wait for another two years to recover. There are more than 200 ranking signals parts of the Google core algorithm (PageRank, keywords, content, etcetera.); however you can now be sure of Penguin to be part of this.

If you’re performing white-hat SEO tactics, there’s absolutely NO reason to dread algorithm updates. Keep doing what you’re good at: providing quality, useful content, ensuring you don’t pay for links, and managing your site’s user experience. Albeit, Penguin 4.0 is live now – but SEO will continue to evolve to serve people first.

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