If pay per click is the fright hand of digital advertising, then display advertising is the left one. Let’s read in detail about the traits of display advertising to understand it in a better way.
Display advertising is all about photos and appearances. Undoubtedly, it the most superficial type of advertising. This type of advertising takes advantage of all visual and engaging tools within its scope, so it is not only images, but also videos and audios. The main goal of display ads is to be enticing enough to catch the attention of viewers immediately and persuade them to click on it.
IT SEEKS YOUR ATTENTION
Just like attractive selfies, display ads are needy attention-seekers that will force you to click upon them. These are so irresistible that you just can’t ignore them and even if you do, they will continue to pester until you click upon them.
IT LOVES TO RETARGET
When you click on your new feeds, you’ll see a new ad pop up from the same show on a different site. You’ll be amazed to know it is the same show and you’d want to click on it to check more updates.
IT LIVES FOR IMPRESSIONS
Display advertising is so impressive that just want to be noticed. But impressions alone won’t suffice to sustain display advertising, it needs conversions, too.
So, now you know what display advertising is all about. Give a try and see how it can enhance your digital advertising efforts. We are sure you’ll want to start with it right away after reading this.