4 Traits of Display Advertising That You Should Be Aware Of

If pay per click is the fright hand of digital advertising, then display advertising is the left one. Let’s read in detail about the traits of display advertising to understand it in a better way.

IT’S VISUAL

Display advertising is all about photos and appearances. Undoubtedly, it the most superficial type of advertising. This type of advertising takes advantage of all visual and engaging tools within its scope, so it is not only images, but also videos and audios. The main goal of display ads is to be enticing enough to catch the attention of viewers immediately and persuade them to click on it.

IT SEEKS YOUR ATTENTION

Just like attractive selfies, display ads are needy attention-seekers that will force you to click upon them. These are so irresistible that you just can’t ignore them and even if you do, they will continue to pester until you click upon them.

IT LOVES TO RETARGET

When you click on your new feeds, you’ll see a new ad pop up from the same show on a different site. You’ll be amazed to know it is the same show and you’d want to click on it to check more updates.

IT LIVES FOR IMPRESSIONS

Display advertising is so impressive that just want to be noticed. But impressions alone won’t suffice to sustain display advertising, it needs conversions, too.

So, now you know what display advertising is all about. Give a try and see how it can enhance your digital advertising efforts. We are sure you’ll want to start with it right away after reading this.

Some Digital Marketing Trends and Predictions for the Year 2014

Digital-Marketing-Trends

Last year was just great for digital marketing. Google made some alterations to their search engine which completely changed the way we do digital marketing search engine optimization in particular. We have seen boundless creativity in advertising and marketing in 2013 which has opened new horizons for online marketers. The hummingbird in particular brought some major changes like privatization of keyword data for organic searches and the added significance of authorship, all indicate that Google is going to completely turn around how we will be doing SEO in the year 2014. Everybody knows that quality content is the king and is the only way to stay unaffected from Google’s Panda and Hummingbird updates.

Let’s have a look at some Digital Marketing trends in 2014.

Content marketing will remain a vital part of every digital marketing strategy as it has been always. As you have seen Google is putting major emphasis on good quality content. Businesses that have blogs on their websites get 67% more leads compared to others. Realizing the importance of good quality content 58% of B2B companies have planned to increase their content marketing budget in 2014.
New social networks are rising like Snapchat and Pinterest are rising fast and some are even giving competition to Facebook. Pinterest content sharing grew 19% which is substantially more than that of Facebook. You will be amazed to hear that 400 million Snapchat photos and videos are received every day. It is just a matter of time that these new social media networks with creative ideas to keep a good user base leaves other major social networking sites behind.

Here are some predictions for online marketing in 2014.

With the emphasis on quality content, content marketing will be prominent this year. Mobile phones, tabs and other handheld devices will play a major role in digital marketing as their popularity is increasing day by day. Mobile marketing will be considered a major part of digital marketing this year a study claims that 91% of Americans have a cellphone. Brands will seek out clearer, more cost-effective strategy that enables them to see the whole picture of their content marketing efforts.

3 Take Away For Top Digital Marketing Agency For 2015

Top-Digital-Agency

As we prepare to leave 2014 behind for good, we should start anticipating what lies next for the digital agencies in 2015. Digital marketing is an ever evolving industry with new trends coming up every year.

For a top digital agency, the 3 most important things to consider in 2015 are as follows

  1. Mobile and Responsive Web Design
    Generally known as RWD, responsive web design is very important for the year 2015. The latest Google update makes mobile web speed of prime important. Matt Cutts, who added the desktop download time as an indicator in 2010, mobile web experience is key to a site’s ranking in this mobile computing era. If the page can be loaded within one second, it will load much better than the other sites. Make sure that the site is mobile friendly and this will, in turn, make sure that you are ranking higher than your competitors. If your site is still using Flash, then its time to overhaul it as Flash is going out for good.
  2. Content Marketing
    Many people claim that content marketing is the new SEO. Although this is not true as SEO will still need backlinking and other technical points to be covered, content marketing is surely taking the most attention from the SEO strategists. What were once grey-hat, are now black-hat, e.g. directory submission. Instead, appeal to the human side of the visitor. As more voice based and natural language searches coming up, Google is also giving preference to the sites which offer more value to the visitors, including readability, fresh content and popularity of the content. If you start by trying to impress the visitors to your site, Google will surely be impressed. When Google notices that people love coming to your site and the conversion rate is significantly high, they will move it up the ranking ladder.
  3. New Strategies
    More and more companies will place more importance on SEO and start to grow their own in-house SEO facilities which will be a threat to the top digital agency, for sure. This is why you must stay one step ahead of the competition by improving your creative and technical sides continuously and simultaneously. For example, a blog must have content, social media popularity and multiple formats of content to earn quality links. This holistic marketing strategy is here and will stay for a long time to come.

Tesla Finds It Difficult To Make Way to the Mass

Tesla

Tesla Motors is loved by the Wall Street. Not only the finance sector but leading Hollywood actors like Brad Pitt, George Clooney, Leonardo Dicaprio and others are also fans of this company. First the Tesla Motors attracted these stars with their luxury S model and now they are trying to woo the middle class with the economical 3 model, which is to come out in 2017 for $35,000- $40,000. Both of these models are fully run by electricity and are in Sedan class. The luxurious S model is available now for $80,000 to $100,000.

Elon Musk, the CEO and founder of Tesla hopes that this economy model will take Tesla motors to the mass. He also believes that this will help Tesla to triple the production to 100,000 by the end of this year and reach 500,000 by 2020.

However, not everyone is happy and optimistic as Musk, the man who also funded PayPal and SpaceX. As the price of the oil goes down continuously, the oil run cars are coming back strongly into the front. The major loser here is the electric car segment. Tesla itself has sold 3.1 percent less cars in 2014 compared to 2013 and the company managed to sell only 18,750 vehicles. They fell well short of their high target of selling 35,000 cars worldwide.

This made Morgan Stanley doubtful of the future of Tesla. In a statement, the bank said, “we still see Tesla as a niche player and we expect the company to deliver no more than 300,000 cars by the end of 2020.” Now compare this to the target of Mr Musk, 500,000 by 2020.

Tesla depends heavily on manufacturing high capacity battery at a very competitive price which will help them to keep the price low. However, presently, the oil is coming down very rapidly which makes the case of Tesla even less viable. This makes the financial market very sceptic about the success of Tesla’s ambitions.

Presently, Tesla is selling at $206 but it was up at $275 before the Denver auto show which adds more doubt in the minds of the investors.