When we think about SEO, many things strike our mind such as keyword selection, link building, page relevancy and more, however we often forget to think about our website design which also affects SEO and the search rankings. There are several factors that affect the search rankings of a website, among which the website design is often ignored and not paid heed to.
Let’s dive into a few ways how website design can affect the SEO
SEO Friendly Navigation Is Essential
Website navigation plays a major role in SEO activities as it works just like a map that makes your website pages easier to be indexed, exhibited and crawled in the SERPs by most important search engines like Google, Yahoo, Bing etcetera. You should avoid using any technology that might harm SEO friendly navigation.
Proper HTML Coding
Though flash makes your site look cool, but sadly search engines won’t be able to index any of the text content on your site. You need to optimize your website’s HTML code for search engines. Without any HTML text or code, your page would have a very hard time ranking in search results.
You should use responsive design to optimize across devices and to give your viewers the best experience. Your content could be displayed ideally on more devices like desktops, mobile phones, tablet, and smartphones. By garnering more visitors from various channels, you might not get high traffic, but search engines will refer your page.
Internal Linking Not Just For Readers
The internal links make sure that all your blog posts and pages are indexed by the search engines and also remind the search engines that your old blogs still exist and are valuable.
While designing your webpage, you must make sure that it is structured for both search engines and website visitors alike. The way you design your website has a great impact on your search rankings. The more optimized your site will be for search engines, the higher your ranking would be. Read more about Search Engine Friendly Website Design