Social media has transformed into a huge industry. There is so much that every business is trying to do that, it all seems confusing sometimes. For startup brands, social media strategies struggle to attract followers and interaction.
Here are five basic things that every small brand or startup must start doing in order to gain more followers and improve actions on social media platform.
- Customer support
Customers try to reach a business through social media. It serves as a great tool to interact with the customers and answer their queries personally.
- Micro influencers
It is on social media that the big businesses are paying so much to the influencers who come with a big price tag. Therefore small businesses can rely on them. These are users who have 4-5 figure followers and can prove to be very cost-effective, even free in some cases. Because they are in a growing phase just like you, they are likely to help you.
- Get personal
Interacting personally on social media attracts customers and your website tends to gain more attention. Be interactive and try to be a part of every conversation on Facebook to address your followers. A healthy personal conversation on social media can be very profitable for your business and will create faith in your customers.
- Promote core values
Whatever motto your website has or a belief that your brand wants to promote, you can spread it through the social media channels. This improves brand awareness and your website tends to grab more attention.
- User-generated content
It is a good idea to tag users in a post about them on your social media channel. This is a great way to drive more actions.
This is how you can attract more visitors and spread awareness about your business. You can also hire a digital marketing company that offers you great digital marketing services and advices.