You have an e-commerce business and thinking why there are less conversions and high rate of cart abandonment, well there are many issues that an e-commerce business should address to reduce such occurrences. Roughly 65% of the carts are abandoned each year, but in the year 2014, you can improve those figures and drive more sales.
In this blog you will find the essence of e-commerce business and hopefully on implementing these suggestions, your business will do a lot better.
Free Shipping/ Delivery
According to a survey almost 49% of the carts are abandoned because of high shipping cost. People often do not continue to the payment part of the whole transaction due to the fact that the shipping chargesare a bit of a put off. A study showed highly skewed results in favor of online stores, which ship free. Almost 93% of the online buyers continue to payments if there is an option of free shipping.
A Big no to Hidden Charges
Customers feel cheated and think that they have wasted a lot of time, when they find out that there are hidden charges on the products they have selected. Make sure that there are no hidden charges that are implied on the products.
Shopping Cart Should Be Visible at all Times
The whole idea of the online stores and e-commerce is to create an amazing shopping experience. Why do you want to spoil that experience by making them backtrack to cart every time they add or want to cancel a product? If there is way you can help customers to view the cart irrespective of which page they are on, it would be a great thing.
Spend a Fortune on Hosting
Recently Amazon hauled a lot of dollars just to speed up their website by milliseconds. Though it sounds a bit preposterous, but it’s true. A speedy website, which is responsive to each and every click and opens pages without any fuss is really appreciated by the customers. So do not hesitate in spending on better hosting options.
One Point Checkout is a Must
More than 10% of the customers abandon their cart just because there are too many pages on the checkout. A single checkout page e-commerce engine is what you need to persuade customers to go through the payments.
Unique Payment Options
Customers really appreciate lots of payment options such as credit cards, reward point conversions, debit card, pay pal account, cheque, on line payments and what not. Just add more and more payment options, so that customers can choose the mode of payment they are comfortable with.
Remind Customers about Abandoned Carts
The customers should be reminded every time that they have a cart filled with products, but they haven’t gone through the payments. The cart should be saved like a wish list, and every time the customer enters your website, they should get a reminder. You never know why a customer left without proceeding to payments and you might end up converting.
Social Logins is the Way to Go
Research show quiet clearly that people who are active on social media websites tend to be aware of the ongoing sale or discounts and buy more. It is particularly good for the e-commerce business as well as customers talk about the products on these sites. It helps in their social media marketing and product awareness.
High Quality Product Images
Often the compromised images of products are a letdown for the customers. If you can, you should upload the best quality images at all times.
Bifurcate the Discounted Products
All the discounted products should be showcased separately. You should not mix and match the discounted and the undiscounted products. It becomes frustrating for the customers to differentiate between the two.
We hope that you will take these suggestions into consideration and help your e-commerce business to grow.